Analyse

mardi 24 février 2015

Controversy about funding of Swiss Pavillon in Swiss

As reported on the website of the Swiss daily newspaper "Le Temps", a controversy swells in Switzerland. The subject of this controversy : the funding model of the Swiss Pavilion at the World Expo .

Original presentation model of the Swiss Pavilion (May 2012)
Indeed , the pavilion is sponsored by two firms with an unenviable reputation for environmental friendliness . The communication manager of a development aid organization Appointee Swissaid has affirmed that "Nestlé and Syngenta representing Switzerland in an exhibition focused on the theme of food is particularly unfortunate" For Romance Künzler, spokeswoman for the MultiWatch NGOs collective, "this cooperation should be canceled ."

The pavilion had been changed earlier. In December 2014, after NGO protest and anti-globalization elected, the initial project  has been revised downward. The initial design included four giant towers , including two sponsored by Nestlé. The tower on the theme of water was given to the Swiss Confederation. The message of this part of the house, concealed in the glass offered to visitors, will urge to consume and share responsibly water.

Another change , Nestlé tower will no longer filled with Nespresso capsules, but by 2.5 million sachets of Nescafe.

The last two rounds will be for one, filled with salt and marked prevention messages , while the other contains 420,000 dried apple bags, gift Swiss agriculture.
The basic structure will be completed by January 2015. The exhibition and interior spaces will be built at the end of February 2015.

Below, find the original draft of the presentation video published in May 2012 on the YouTube channel of the Swiss organizers of the event :




0 commentaires:

Enregistrer un commentaire